Hook, Line and Sinker: Why Phishing Attacks Work

In partnership with Wakefield Research, we surveyed 4,000 professionals across the U.S., U.K., Australia, and Japan on their phishing know-how and clicking habits. Looking at the data, we discovered some interesting (and worrisome) trends.

First, a lot of us are overconfident.

  • 79% of people surveyed believe they can distinguish a phishing message from a real one.

  • But nearly half (49%) of respondents admit to clicking links from unknown senders at work.

Second, many folks don’t really take precautions online.

  • 59% of people who’ve clicked links from unknown senders have done so multiple times.

  • Of people whose financial or personal information has been breached, 35% didn’t even change their passwords.

We consulted with Dr. Cleotilde Gonzalez of Carnegie Mellon University to try to get to the bottom of what makes people click.

Download your free copy of the report today the see the full survey results, gain insight from Dr. Gonzalez, read real-world phishing stories from our customers, and get tips on how businesses and individuals can stay safe from phishing threats.

GOOD DESIGN

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.

WELL PROTECTED

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.

HIGH CLASS

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.

Cloud Storage

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Share Documents

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Tailored Alerts

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

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17
September 18, 2014

The Awful Truth

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]


David Starr

LandingSumo

16
August 29, 2014

Try Harder!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]


Carol Diaz

LandingSumo

FREQUENTLY ASKED QUESTIONS

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Why use Lorem Ipsum?

When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

How many variations exist?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Is safe use Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

When can be used?

When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

License & Copyright

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

1

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

2

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

3

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

WE ARE TALKING ABOUT...

17
September 18, 2014

The Awful Truth

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]


David Starr

LandingSumo

16
August 29, 2014

Try Harder!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]


Carol Diaz

LandingSumo

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

GOOD DESIGN

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.

WELL PROTECTED

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.

HIGH CLASS

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.

GOOD DESIGN

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.

WELL PROTECTED

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.

HIGH CLASS

Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when a printer took a galley.

WE ARE TALKING ABOUT...

17
September 18, 2014

The Awful Truth

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]


David Starr

LandingSumo

16
August 29, 2014

Try Harder!

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged […]


Carol Diaz

LandingSumo

1

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

2

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

3

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

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Mark Turin

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable.

FREQUENTLY ASKED QUESTIONS

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Why use Lorem Ipsum?

When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

How many variations exist?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Is safe use Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

When can be used?

When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

License & Copyright

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Cloud Storage

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Share Documents

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Tailored Alerts

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.